[UA] Release Schedule, alternative products

Bailey Watts didi_mau at hotmail.com
Tue May 1 17:02:54 PDT 2001


>I agree, and while I'm not a retailer or marketing guru, I just don't think
>chucking supplements at an unresponsive market is the way to achieve this. 
>It
>was mentioned that supplements aren't the cash cow of any given line; 
>surely the
>point behind publicity is to get people who have never played interested, 
>get
>them to buy the core rules, and get them hooked? -Ten- supplements a year 
>isn't
>going to do that, especially if there are already retail bottlenecks.

Unless a game has a strong enough core of perrinial sellers (Like people 
Vampire's core rules, player guide, storyteller guide trininity) at a store 
it will get put in the misc rack where new releases get shifted to the front 
and anything older than two weeks past release is moved to the bottom shelf 
and eventually the bargain bin (where there is NO facing).

Add industry rumormonger as the distro level.  Distributors seem to love 
spreading rumors of the demise of lines and companies.  Cutting a line down 
to two supplements a year contributes to this hard core.

Also factor in the fact that Tynes and Stolze own all the copyright to UA 
unlike Over the Edge, which is owned by Atlas.  Over the Edge getting 
discontinued is different since Atlas has the burden of finding a new home 
for it and going through the negotiations themselves to keep face.  Atlas 
can let Tynes and -G. shoulder the burden of keeping their creation alive 
without losing face.

Bey-
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