[UA] Release Schedule, alternative products
Bailey Watts
didi_mau at hotmail.com
Tue May 1 17:02:54 PDT 2001
>I agree, and while I'm not a retailer or marketing guru, I just don't think
>chucking supplements at an unresponsive market is the way to achieve this.
>It
>was mentioned that supplements aren't the cash cow of any given line;
>surely the
>point behind publicity is to get people who have never played interested,
>get
>them to buy the core rules, and get them hooked? -Ten- supplements a year
>isn't
>going to do that, especially if there are already retail bottlenecks.
Unless a game has a strong enough core of perrinial sellers (Like people
Vampire's core rules, player guide, storyteller guide trininity) at a store
it will get put in the misc rack where new releases get shifted to the front
and anything older than two weeks past release is moved to the bottom shelf
and eventually the bargain bin (where there is NO facing).
Add industry rumormonger as the distro level. Distributors seem to love
spreading rumors of the demise of lines and companies. Cutting a line down
to two supplements a year contributes to this hard core.
Also factor in the fact that Tynes and Stolze own all the copyright to UA
unlike Over the Edge, which is owned by Atlas. Over the Edge getting
discontinued is different since Atlas has the burden of finding a new home
for it and going through the negotiations themselves to keep face. Atlas
can let Tynes and -G. shoulder the burden of keeping their creation alive
without losing face.
Bey-
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