[UA][OFF TOPIC] Dead Inside

[Alec Fleschner]

On Mar 7, 2004, at 1:27 AM, Chad Underkoffler wrote:
>
> More and more, it's becoming apparent to me that word of mouth
> -- electronic and in person -- is the most important aspect in
> selling material in the game industry. Getting that initial word
> of mouth is hard.

Word of mouth is the only reliable way to sell anything. That's why we 
have all those weird commercials for Nike shoes that have little to do 
with the product--they're not selling a shoe; they're selling the 
brand.

> (Personally, I think the UA GM could get something out of the
> book; if nothing else, some cool ideas for Otherspaces, Rooms of
> the House, NPC ideas, and enchanted objects...)

Oh yeah. I think DI is a little more "with it" thematically. UA is 
great, but the heavy emphasis on postmodernism gives it a disjoined 
feel, which can make it hard to get people interested just through the 
book. Parts or all of the ruleset could probably be carted over into DI 
if someone wanted to. The madness meters, in particular, might be good 
for darker campaigns.

>> Is the book being sold in stores or only through RPGnet?
>
> Only through RPGNow and RPGMall, though I do have a retailers'
> discount set up if retailers wish to order through the RPGShop
> program... no nibbles there yet.

See, this is where word of mouth needs to go. I'll talk to my FLGS this 
week and see what I can do. =)

Alec Fleschner