[UA] Hello + Questions

[rowan at media.mit.edu]

> >Strictly from a market research perspective, I'm curious about two
> things.
> >(1) What made you hesitate?  (Price, didn't like the cover, heard the
> >authors were obsessed with buttocks, something else?)  (2) What
> overcame
> >your hesitation?

I only bought the game after following a link to Tynes' site from the Kult-l 
list. The setting really pulled me in, especially the magical schools. I concur 
with the comments about the cover art on the book, etcetera -- when I found it 
in a store, I had to double-check to make sure this was the same game I'd read 
about. Promotional art can make a huge difference -- I remember how compelling I 
found the Shadowrun poster the first time it showed up in my game store. UA 
might want to take a page from Shadowrun's book in promoting its "street-level 
modern magic" vibe, but hype up the quirkiness. It's hard to come up with 
something edgy that doesn't tread too heavily on the kind of stuff that gets 
games banned from stores, i.e. sex/politics, which is where I think UA's 
strengths are. Hell, it's a game about abusing drugs, having sex with random 
people, and engaging in self-destructive/suicidal behavior in order to grab 
power in the struggle between sex cults, right-wing terrorists and soulless 
corporate conspiracies. 

Hell, Kult had a lot of troubles marketing itself effectively too.

-Matt Norwood

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